Parade Registration

The Pride Toronto Pride Parade about celebrating diversity and the variety of life in Toronto while respecting the differences amongst our citizens and visitors through creating an inclusive experience for all.

Pride Parade Quick Facts

Years

55,000+

Live Online Viewers

227

Contingents

Virtual Parade - June 27, 2021

Traditionally, from the corner of Church St and Bloor St all the way down Yonge St, Parade participants tell stories to a crowd of almost 2 million festival-goers.

In 2020, we were able to produce our first Virtual Pride Parade with over 55,000 viewers watching at home and 2 Billion potential media views.

In honour of Pride Toronto’s 40th anniversary, we are excited to showcase the heroes of the Toronto Queer and Trans community while prioritizing community-driven events and programming.

Pride Toronto expects all participants to behave with openness, respect, and support.

Parade Registrations

Parade Registration is now open for the 2021 Festival. Registration closes April 1st 2021.
Late Registration closes May 2nd 2021

Please read all documents carefully to ensure you are registering correctly and understand all the terms and conditions of participation with Pride Toronto.

Questions? Email the Parade Team at [email protected]

Participation Details

If you are interested in participating and facing financial barriers, please contact us at [email protected] to see how you can participate for 2021.

Please note, due to Pride Parade being online for 2021, we are very limited on space. We will do our very best to ensure as many participants and included as possible.

Option 1

Honourable mention on the Official Pride Toronto Website

Option 2

Honourable mention in the Virtual Parade Live-Stream
Honourable mention on the Official Pride Toronto Website
Name recognition on 1 (one) social media post announcing collective parade participation prior to June 27, 2021

Option 3

Lower-third mention on main feed during Virtual Parade
Logo recognition as a Parade Participation Partner on the Official Pride Toronto Website
Name recognition on 1 (one) social media post announcing collective parade participation prior to June 27, 2021

Option 4

Lower-third mention on main feed during Virtual Parade in the first 30 mins of the show.
Logo recognition as a parade participation partner on the Official Pride Toronto Website.
Logo recognition on 1 (one) social media post announcing collective parade participation prior to June 27, 2021
Logo reveal on the Virtual Set (LED Wall) thanking Parade Participants.

Parade Pricing Guide

Regular Registration was from February 15th to April 1st

Registration Deadline is on April 1st. Late Registration is now available from April 2 – May 2nd**

Community Group - Category A

Reserved for community groups who do not have a non-profit or charity registration number.

Option 1 - PWYC $400

Please see Option 1 details above

Option 2 - PWYC $600

Please see Option 2 details above

Option 3 - $650

Please see Option 3 details above

Option 4 - $800

Please see Option 4 details above

Charity / Non-Profit / Small Union – Category B

Registered charities and nonprofits; government departments and organizations; political groups (except political parties) and organizations; student groups; and unions with a membership under 25,000.

Option 1 - PWYC $400

Please see Option 1 details above

Option 2 - PWYC $1100

Please see Option 2 details above

Option 3 - $2300

Please see Option 3 details above

Option 4 - $5300

Please see Option 4 details above

Large Unions / Political Parties – Category C

Unions with a membership greater than 25,000 members; any federally/provincially registered political party.

Option 1 - PWYC $400

Please see Option 1 details above

Option 2 - PWYC $1300

Please see Option 2 details above

Option 3 - $3300

Please see Option 3 details above

Option 4 - $8300

Please see Option 4 details above

Small Commercial Entry – Category D

For-profit enterprises with two or fewer retail outlets, physical shops, or franchises, within Canada only.
Please contact [email protected] for more information on parade pricing.

Large Commercial Entry – Category E

For-profit enterprises with more than two franchises/outlets, or for businesses with a presence outside of Canada. Please contact Lillian for more information on sponsorship opportunities, including parade pricing at [email protected]

*All prices are subject to 13% HST and 4% Service Fee. Payment methods include PayPal, Credit Card (via PayPal), Wire Transfer, and Electronic Transfer. Prices subject to change without notice.
** Prices are subject to an additional 15% Late Administration Fee.