The Pride Toronto Pride Parade about celebrating diversity and the variety of life in Toronto while respecting the differences amongst our citizens and visitors through creating an inclusive experience for all.
Pride Parade Quick Facts
40
Years
55,000+
Live Online Viewers
227
Contingents
Virtual Parade - June 27, 2021
Traditionally, from the corner of Church St and Bloor St all the way down Yonge St, Parade participants tell stories to a crowd of almost 2 million festival-goers.
In 2020, we were able to produce our first Virtual Pride Parade with over 55,000 viewers watching at home and 2 Billion potential media views.
In honour of Pride Toronto’s 40th anniversary, we are excited to showcase the heroes of the Toronto Queer and Trans community while prioritizing community-driven events and programming.
Pride Toronto expects all participants to behave with openness, respect, and support.
Parade Registrations
Parade Registration is now closed for the 2021 Festival.
Please read all documents carefully to ensure you are registering correctly and understand all the terms and conditions of participation with Pride Toronto.
Questions? Email the Parade Team at [email protected]
Participation Details
If you are interested in participating and facing financial barriers, please contact us at [email protected] to see how you can participate for 2021.
Please note, due to Pride Parade being online for 2021, we are very limited on space. We will do our very best to ensure as many participants and included as possible.
Option 1
- Honourable mention on the Official Pride Toronto Website
Option 2
- Honourable mention in the Virtual Parade Live-Stream
- Honourable mention on the Official Pride Toronto Website
- Name recognition on 1 (one) social media post announcing collective parade participation prior to June 27, 2021
Option 3
- Lower-third mention on main feed during Virtual Parade
- Logo recognition as a Parade Participation Partner on the Official Pride Toronto Website
- Name recognition on 1 (one) social media post announcing collective parade participation prior to June 27, 2021
Option 4
- Lower-third mention on main feed during Virtual Parade in the first 30 mins of the show.
- Logo recognition as a parade participation partner on the Official Pride Toronto Website.
- Logo recognition on 1 (one) social media post announcing collective parade participation prior to June 27, 2021
- Logo reveal on the Virtual Set (LED Wall) thanking Parade Participants.
Parade Pricing Guide
Regular Registration was from February 15th to April 1st
Registration Deadline is on April 1st. Late Registration is now available from April 2 – May 2nd**
Community Group - Category A
Reserved for community groups who do not have a non-profit or charity registration number.
Option 1 - PWYC $400
Please see Option 1 details above
Option 2 - PWYC $600
Please see Option 2 details above
Option 3 - $650
Please see Option 3 details above
Option 4 - $800
Please see Option 4 details above
Charity / Non-Profit / Small Union – Category B
Registered charities and nonprofits; government departments and organizations; political groups (except political parties) and organizations; student groups; and unions with a membership under 25,000.
Option 1 - PWYC $400
Please see Option 1 details above
Option 2 - PWYC $1100
Please see Option 2 details above
Option 3 - $2300
Please see Option 3 details above
Option 4 - $5300
Please see Option 4 details above
Large Unions / Political Parties – Category C
Unions with a membership greater than 25,000 members; any federally/provincially registered political party.
Option 1 - PWYC $400
Please see Option 1 details above
Option 2 - PWYC $1300
Please see Option 2 details above
Option 3 - $3300
Please see Option 3 details above
Option 4 - $8300
Please see Option 4 details above
Small Commercial Entry – Category D
For-profit enterprises with two or fewer retail outlets, physical shops, or franchises, within Canada only.
Please contact [email protected] for more information on parade pricing.
Large Commercial Entry – Category E
For-profit enterprises with more than two franchises/outlets, or for businesses with a presence outside of Canada. Please contact Lillian for more information on sponsorship opportunities, including parade pricing at [email protected]
*All prices are subject to 13% HST and 4% Service Fee. Payment methods include PayPal, Credit Card (via PayPal), Wire Transfer, and Electronic Transfer. Prices subject to change without notice.
** Prices are subject to an additional 15% Late Administration Fee.
