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LIVE ONLINE VIEWERS

Parade Registration

2021 Virtual Parade - June 27

Parade Registration is now open for the 2021 Festival. Registration closes April 1st 2021.
Late Registration closes May 2nd 2021


Please read all documents carefully to ensure you are registering correctly and understand all the terms and conditions of participation with Pride Toronto.

Questions? Email the Parade Team at [email protected]

The Pride Toronto Pride Parade about celebrating diversity and the variety of life in Toronto while respecting the differences amongst our citizens and visitors through creating an inclusive experience for all.

Traditionally, from the corner of Church St and Bloor St all the way down Yonge St, Parade participants tell stories to a crowd of almost 2 million festival-goers. 

In 2020, we were able to produce our first Virtual Pride Parade with over 55,000 viewers watching at home and 2 Billion potential media views.

In honour of Pride Toronto’s 40th anniversary, we are excited to showcase the heroes of the Toronto Queer and Trans community while prioritizing community-driven events and programming.

Pride Toronto expects all participants to behave with openness, respect, and support.

Participation Details

 Additional category level benefits are also available. Please contact [email protected] for more information

Category A

– Honourable mention on the Official Pride Toronto Website

Category B

 – Honourable mention in the Virtual Parade Live-Stream
– Honourable mention on the Official Pride Toronto Website
– Name recognition on 1 (one) social media post announcing collective parade participation prior to June 27, 2021

Category C

 – Lower-third mention on main feed during Virtual Parade 
– Logo recognition as a Parade Participation Partner on the Official Pride Toronto Website
– Name recognition on 1 (one) social media post announcing collective parade participation prior to June 27, 2021

Category D

– Lower-third mention on main feed during Virtual Parade in the first 30 mins of the show.
– Logo recognition as a parade participation partner on the Official Pride Toronto Website.
– Logo recognition on 1 (one) social media post announcing collective parade participation prior to June 27, 2021
– Logo reveal on the Virtual Set (LED Wall) thanking Parade Participants.

Parade Pricing Guide

Regular Registration

Feb 15th to April 1st

 *All prices are subject to 13% HST and 4% Service Fee. Payment methods include PayPal, Credit Card (via PayPal), Wire Transfer, and Electronic Transfer. Prices subject to change without notice.
** Prices are subject to an additional 15% Late Administration Fee.

Resources

2020 Sponsors