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  1. Program Overview
  2. Benefits Overview
  3. Content Submission

Program Overview

The Major Cultural Event Programs is an invite-only program for some of Toronto’s Major Cultural Institutions. Events produced for this program will be showcased by Pride Toronto, strengthening each organization’s support of the 2SLGBTQ+ community while diversifying the array of events available to the community during the month of June. These events may be community-based or commercial events and they must benefit the communities we serve and demonstrate alignment with Pride Toronto mission, vision and values.

Benefits Overview

Pride Toronto to provide:

  • Recognition as a Major Cultural Partner for the Pride Toronto 2022 Festival
  • Event description in the 2022 Pride Guide
  • Event description on the Pride Toronto website during Pride Month 2022
  • Logo recognition on printed and online materials when promoting the event
  • Permission to use the official Pride Toronto Major Cultural Event logo to promote your outlined event
  • Permission to promote your event(s) as an “Official Major Cultural Event of Pride Toronto 2022”
  • One (1) dedicated social media post about the event on a date to be determined by Pride Toronto’s Marketing & Branding Manager. Post will be across Pride Toronto social media accounts [Facebook, Twitter and Instagram]
  • Major Cultural Event Partners will be provided discounted and/or complimentary tickets as made available by Pride Toronto.
  • Curation of performing artists or recommendations from our database, if requested
  • Representation of a Pride Toronto staff or board member at the event, if possible

Cultural Event Partner to provide:

  • Recognition of Pride Toronto as a Major Cultural Partner or equivalent
  • Pride Toronto logo recognition on printed and online material when promoting the event
  • Complimentary tickets for Pride Toronto staff, board members, or volunteer giveaways
  • Opportunity to display Pride Guides at the event
  • Opportunity for Pride Toronto to collect donations at the event if permissible
  • Opportunity to display Pride Toronto banners at entrance or throughout event
  • Payment for all performing artists, which Pride Toronto can curate
  • Major Cultural event organization or organizer to post a minimum of five (5) Pride Toronto Festival promotional content across determined social media accounts [Facebook, Twitter and Instagram]. Content provided by Pride Toronto to event organizers or organization
  • A possible financial contribution to Pride Toronto, amount to be determined
  • Organization is committed to upholding the content submission timeline outlined below

Content Submission Deadlines:


Submission Date

Event registration

April 1, 2022

Event listing for Pride Guide received
Logo received for inclusion in print materials

April 1, 2022

Fee received (if applicable)
Promotional assets received

April 1, 2022

Please contact: Jamie Nicholson (He/Them) Arts & Culture Coordinator, jamie@pridetoronto.com for more information

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