On This Page

  1. Program Overview
  2. Objective
  3. Benefits Overview
  4. Fee Schedule
  5. Content Submission

Program Overview

The Affiliate Event Program was developed to create meaningful partnerships with Toronto’s vibrant event programmers. The program offers cross-promotional support towards external events and programming as well as to Pride Toronto’s Festival programming.

The comprehensive benefits program has been designed to support, elevate, and showcase external affiliate events. Pride Toronto looks forward to confirming partnerships that deliver real value through cross-promotional benefits and exclusive marketing opportunities. Pride Toronto prioritizes creating authentic partnerships with our partners while ensuring our communities are safe, represented, and have a genuinely rewarding experience.

A crowd dancing in a underground club

Objective

The Affiliate Event Program was developed to create meaningful partnerships with Toronto’s vibrant event programmers. The program offers cross-promotional support towards external events and programming as well as to Pride Toronto’s Festival programming.

The comprehensive benefits program has been designed to support, elevate, and showcase external affiliate events. Pride Toronto looks forward to confirming partnerships that deliver real value through cross-promotional benefits and exclusive marketing opportunities. Pride Toronto prioritizes creating authentic partnerships with our partners while ensuring our communities are safe, represented, and have a genuinely rewarding experience.

Benefits Overview

Pride Toronto to provide:

  • Permission to use the official Pride Toronto Affiliate Event logo to promote your outlined event
  • Permission to promote your event(s) as an “Official Affiliate Event of Pride Toronto 2022”
  • Event listing in the Pride Toronto 2022 Official Pride Guide
  • The participating event(s) will be listed as part of the Pride Toronto’s Festival programming and marked as an affiliate event
  • The event(s) listing will have the opportunity for website click through accessing the event promotion website homepage or ticket purchase page
  • Affiliate event partners will be provided discounted and/or complimentary tickets as made available by Pride Toronto.
  • Pride Toronto will provide the event organization or organizer pre-registration codes to education and training opportunities prior to public distribution where possible
  • Pride Toronto will post a weekly round up of upcoming Affiliate Events on a date to be determined by Pride Toronto’s Marketing & Branding Manager. Post will be across Pride Toronto social media accounts [Facebook, Twitter and Instagram]
  • One (1) dedicated Pride Toronto’s instagram story promoting Affiliate Event in days before event

Affiliate Event partner to provide:

  • Affiliate Event organization or organizer to be provided with content for five (5) exclusive Pride Toronto Festival social media posts and commits to share a minimum of three (3) promotional posts across determined social media accounts [Facebook, Twitter and Instagram].
  • Affiliate event registration fee according to below fee schedule
  • Organizer or organization is committed to upholding the content submission timeline outlined below

Fee Schedule

Organization/Collective

Fee (single event)

Fee (multiple events)

Not-For-Profit

$50

$100

For-Profit

$200

$400

Free Community Event

Up to $50

Up to $100

Content Submission Deadlines:

Item

Submission Date

Early event registration
Deadline for inclusion in print guide

  • Event listing info for Pride Guide

April 1, 2022

Regular event registration
Fee received
Promotional assets received

  • Event logo
  • Event homepage or ticketing website link
  • Event photo for website and social posts
  • Event information for website
  • Instagram story asset for event

May 13, 2022

Late registration:

  • Will not be included in social media posts, but event info will be shared as an Instagram story

May 27, 2022

Please contact: Jamie Nicholson (He/Them) Arts & Culture Coordinator, [email protected]

Comments are closed.

Close Search Window
Pride Toronto Pinwheel Logo

Thank You!

Click on the link below to proceed with the donation