Call to Artists: Pride Toronto is looking for digital artists for expression of interest (EOI) for Pride 2021


Pride Toronto is looking to work with four (4) digital artists to create a series of collective assets with a connection to the community. The combined series will be used for Pride 2021 visual branding efforts. 

Project Details
Pride Toronto is looking to showcase local visual and digital artists this year throughout our in-kind marketing opportunities. We are looking for artists to create either a single piece resized to the various asset requirements or a consistent series of works.

Selected Artist Asset Requirements
1. Horizontal Composition
2. Vertical Composition
3. Social Media Kit (4 sizes)

Only selected Artist will require to submit, exact details will be shared with the selected artist.

Two-Stage Project: This is a two-stage, open call for artists.

Stage 1: Request for Expression of Interest – March 3, 2021 – March 15, 2021

Pride Toronto will select four (4) artists from applicants who will each be asked to develop a series of five (5) assets under one (1) of their own design concepts.

Stage 2: Project Completion – March 19, 2021 – April 9, 2021

The selected artists will each receive $3750 (including HST). All of the assets will need to be digitally produced and will be used for Pride 2021 visual branding efforts. Assets will be used across a variety of in-kind marketing partnerships, social media campaigns, and available for Pride Toronto stakeholders to use. 

The assets or series of assets are expected to incorporate themes related to Pride 2021 which will be shared confidentially with selected artists. These themes can be expressed through a variety of artistic disciplines such as illustration, paint, and/or mixed media. We encourage artists of all visual disciplines to apply, although we emphasize that the final assets must be presented for use as digital files.

Please note that following Pride 2021, assets will be kept for archival purposes and to reference Pride 2021 indefinitely. Additionally, selected artists will have the opportunity to participate in additional self-promotion opportunities with Pride Toronto’s media partners.

Project Timeline

March 3, 2021  – Call released
March 15, 2021 – Call submissions due
March 17, 2021 – Selected artists notified
March 19 – April 9, 2021 – Artwork development period
April 9, 2021 – Artwork Submitted
April 30, 2021 – Unveiling

Artists are invited to respond to this EOI by submitting a single pdf document that contains

1. Artistic Statement – One-page maximum; Outline your artistic experience, approach, and interest in this project, highlighting your community connection and intersectionality. 
2. Artistic Support Material – Maxim of 10 pieces of work, for each provides a title and image number.
3. Website and Social Media Links (If available)

Submissions must be received by 11:59 pm EST, March 15, 2021. Late Submissions will not be accepted.

Submit to with the subject line “Call for Artist Pride 2021”

Please feel free to reach out to Branding & Marketing Manager, Primeau by March 12, 2021, and they will be happy to respond. We look forward to hearing from you! Stay Proud, Stay Safe.

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