Partnership Program

Pride Toronto’s Partners Program is a partnership Pride Toronto and local businesses. The program allows businesses to financially support Pride Toronto in return for recognition as a Proud Business Supporter, among other benefits.

Register by March 30, 2018 to be featured in this year’s Pride Guide when you purchase a VIP Upgrade Package! Applications past this date will be accepted but cannot be guaranteed a listing in the Pride Guide.

Partnerships last until December 31, 2018 and will be up for renewal in 2019.

Please read the Partner Packages and Terms & Conditions carefully to ensure that you’re registering in the category that best suits you and our business. We are launching a new registration system this year, and each applicant will need to create a new account by selecting “Register”. Once you set up an account, going forward you will simply select “Log In”. Once you begin the registration process, it is understood that you have read and agreed to the terms and conditions made available to you here on our Partners information page.

Questions? Email the Partners Team at [email protected].

Partners Package Categories

Pride Toronto’s Partnership Program is broken up into three main categories: Proud Business Supporter, Liquor Licence Extension and Patio Extension. Please select only one base package option. You will also have the option to select one upgrade option. If you have any questions, please email [email protected].

Proud Business Supporter

  • Permissions to be listed as an “Official Proud Business Supporter of Pride Toronto”
  • Permissions to use the titles and trademarks “Pride Toronto,” “Pride” and “Pride Week 2018” solely in promotion of the Pride Toronto partnership
  • Official Pride Toronto branded window decal celebrating our 2018 theme
  • Business logo included on “Partners” page on official Pride Toronto website from date of payment until December 31, 2018
  • One social media shoutout to the Partners Program with link to “Partners” page on Pride Toronto website
  • Invitations where possible to Pride Toronto exclusive events

Liquor Licence Extension

  • Permissions to be listed as an “Official Proud Business Supporter of Pride Toronto”
  • Permissions to use the titles and trademarks “Pride Toronto,” “Pride” and “Pride Week 2018” solely in promotion of the Pride Toronto partnership. This does not include events that have not been registered and fee paid as a Community Event through Pride Toronto.
  • Official Pride Toronto branded window decal celebrating our 2018 theme
  • Business logo included on “Partners” page on official Pride Toronto website from date of payment until December 31, 2018
  • One social media shoutout to the Partners Program with link to “Partners” page on Pride Toronto website
  • Invitations where possible to Pride Toronto exclusive events
  • Extension of hours of alcohol service to 4:00 am from Wednesday, June 20th, 2018 to Saturday, June 23rd 2018 (officially ending at 4:00 AM Sunday June 24th). Regular serving hours will resume Sunday, June 24th, 2018.This option is only available to establishments with existing liquor licences in good standing with the AGCO. The dates for liquor licence extensions are not guaranteed. The dates are subject to approval by City of Toronto and the Alcohol and Gaming Commission of Ontario (AGCO). Please see “Liquor Licence Extensions” under Terms and Conditions.

Applications closed

Patio Extensions

  • Permissions to be listed as an “Official Proud Business Supporter of Pride Toronto”
  • Permissions to use the titles and trademarks “Pride Toronto,” “Pride” and “Pride Week 2018” solely in promotion of the Pride Toronto partnership. This does not include events that have not been registered and fee paid as a Community Event through Pride Toronto.
  • Official Pride Toronto branded window decal celebrating our 2018 theme
  • Business logo included on “Partners” page on official Pride Toronto website from date of payment until December 31, 2018
  • One social media shoutout to the Partners Program with link to “Partners” page on Pride Toronto website
  • Invitations where possible to Pride Toronto exclusive events
  • Extension of hours of alcohol service to 4:00 am from Wednesday, June 20th, 2018 to Saturday, June 23rd, 2018 (officially ending at 4:00 AM Sunday June 24th). Regular serving hours will resume Sunday, June 24th, 2018. *This option is only available to establishments with existing liquor licences in good standing with the AGCO. The dates for liquor licence extensions are not guaranteed. The dates are subject to approval by City of Toronto and the Alcohol and Gaming Commission of Ontario (AGCO). Please see “Liquor Licence Extensions” under Terms and Conditions.
  • Physical patio extension from Friday, June 22nd, 2018 at 6:00 pm until Sunday, June 24th, 2018 at 11:00 pm. The extension of hours of alcohol service cannot be used on the patio. The patio must operate at regular patio serving hours.

This option is only available to businesses in the Church-Wellesley Village as it requires street closure.

Applications closed

Upgrade Packages

This year we are offering additional upgrade packages. These upgrade packages must be purchased with one of the base packages above. If you have any questions, please email [email protected].

VIP Upgrade Package 1

  • A listing of your business in the 2018 Pride Guide (no logo)

VIP Upgrade Package 2

  • Two (2) VIP passes (valued at $500 each) for Pride Festival Weekend for company use or giveaway. This gives you access to line bypass and VIP viewing areas at all Pride Toronto stages, as well as line bypass and free entry into select Pride Month events.
  • Two (2) featured events in our Pride Month calendar through our Community Events program (a savings of up to $200 in registrations)
  • One (1) social media promotion of the organization and one (1) community event (if applicable)
  • A listing of your business in the 2018 Pride Guide [no logo] (valued at $100)
  • Discounted registration for Street Fair and Parade (if applicable). Please email [email protected] for more information if you are looking to register for either.

VIP Upgrade Package 3

  • Four (4) VIP passes (valued at $500 each) for Pride Festival Weekend for company use or giveaway. This gives you access to line bypass and VIP viewing areas at all Pride Toronto stages, as well as line bypass and free entry into select Pride Month events.
  • Four (4) featured events in our Pride Month calendar through our Community Events program
  • One (1) social media promotion of your business and two (2) community events (if applicable)
  • A listing of your business in the 2018 Pride Guide [no logo] (valued at $100)
  • Discounted registration for Street Fair and Parade (if applicable). Please email [email protected] for more information if you are looking to register for either.

 

Additional Support Opportunities

Additional Support Opportunities

As part of the partnership, we are also looking for some exchanged benefits from our partners that help Pride Toronto apart from funding. For example, some partnered restaurants have provided vouchers for us to use as giveaways to our volunteer team at our annual Volunteer Appreciation Party. Other benefits can include (but not limited to):

 

  • Discounts on store items
  • Free merchandise such as hats, water bottles, shirts, etc. for giveaway
  • Free or discounted memberships
  • Coupons or vouchers