Partnership Program

Pride Toronto’s Partner Program is a partnership program between Toronto’s local businesses and Pride Toronto. The program allows local businesses to financially support Pride Toronto and be recognized as a Pride Toronto “Proud Business Supporter” or “Premium Pride Partner”.

Register by March 15, 2019 to be featured in this year’s Pride Guide when you purchase a Premium Business Partner package! Applications past this date will be accepted but cannot be guaranteed a listing in the Pride Guide.

Partnerships last until December 31, 2019 and will be up for renewal in 2020.

Please read the Partner Packages and Terms & Conditions carefully to ensure that you are registering in the category that best suits you and our business. Once you begin the registration process, it is understood that you have read and agreed to the terms and conditions made available to you here on our Partners information page.

Questions? Email the Partners Team at [email protected].

Partners Package Categories

Pride Toronto’s Partnership Program offers two base packages and two optional add-ons. Please email the Partners Team if you wish to be in the Pride Guide.

If you have any questions, please email [email protected].

Proud Business Supporter

  • Permissions to be listed as an “Official Proud Business Supporter of Pride Toronto”
  • Permissions to use the titles and trademarks “Pride Toronto”, “Pride”, “Pride Festival 2019”, and “Pride Week 2019” solely in the promotion of the Pride Toronto Partners Program. This does not include events that are not registered with Pride Toronto as a Community Event. Events registered as a Community Event with Pride Toronto must use the Pride Toronto Community Event logo and may not be referred to as a Pride Toronto-partnered event. More information on Community Events can be found here: www.pridetoronto.com/community-events
  • Official Pride Toronto branded window decal celebrating Pride Toronto’s 2019 theme
  • Your business’ logo included on our “Pride Toronto Partners” page on the official Pride Toronto website from the date of payment to December 31, 2019
  • Three social media acknowledgements to the Partners Program with a link to “Partners” page on Pride Toronto website
  • One free Community Events registration for your business or establishment (valued at $50 per listing) and extra registrations at 25% off.

Premium Business Partner

  • Permissions to be listed as an “Official Proud Business Supporter of Pride Toronto” or “Official Premium Partner of Pride Toronto”
  • Permissions to use the titles and trademarks “Pride Toronto”, “Pride” and “Pride Week 2019” solely in promotion of the Pride Toronto Partnership. This does not include events that are not registered with Pride Toronto as a Community Event. Events registered as a Community Event with Pride Toronto must use the Pride Toronto Community Event logo and may not be referred to as a Pride Toronto-partnered event. For more information on community events, please visit www.pridetoronto.com/community-events
  • Official Pride Toronto branded window decal celebrating our 2019 theme
  • Your business logo included on our “Pride Toronto Partners” page on the official Pride Toronto website from the date of payment to December 31, 2019
  • Your business name listed as a VIP Pride Partner in our printed Pride Guide for Pride 2019
  • Two VIP tickets, valued at $500 each, with access to our VIP spaces on the festival weekend as well as free entry and VIP, where applicable, to Pride Toronto special events
  • Three social media acknowledgments to the Partners Program with a link to “Partners” page on Pride Toronto website
  • Three free Community Events registrations for your business or establishment (valued at $50 per listing) and extra registrations at 50% off.
  • Invitations where possible to Pride Toronto exclusive events, where applicable

Optional Add-on Packages

This year, an Hours of Service Extension or Patio Extension must be purchased in additional to a base partnership package. If you have any questions, please email [email protected].

Hours of Service Extension

This option allows for your establishment to apply for an extension of hours for alcohol service until 4:00 AM from Wednesday, June 19th, 2019 until Saturday, June 22nd, 2019 (officially ending at 4:00 AM Sunday, June 23rd). Regular serving hours will resume Sunday, June 23rd, 2019.

***This option is only available to establishments with an existing liquor license.The dates for liquor license extensions are not guaranteed. The dates are subject to approval by the City of Toronto and the Alcohol and Gaming Commission of Ontario (AGCO). Please see “Liquor License Extensions” under Terms and Conditions.

Patio Extension

This option allows your establishment to apply for permission to extend your outdoor patio from Friday, June 21st, 2019 at 6:00 PM until Sunday, June 23rd, 2019 at 11:00 PM. The extension of hours for alcohol service until 4:00 AM cannot be used on the patio; the patio must operate at regular patio serving hours.

***This option is only available to businesses in the Church-Wellesley Village as it requires street closures. Please email [email protected] to see if you qualify.

Additional Support Opportunities

Additional Support Opportunities

As part of the partnership, we are also looking for some exchanged benefits from our partners that help Pride Toronto apart from funding. For example, some partnered restaurants have provided vouchers for us to use as giveaways to our volunteer team at our annual Volunteer Appreciation Party. Other benefits can include (but not limited to):

 

  • Discounts on store items
  • Free merchandise such as hats, water bottles, shirts, etc. for giveaway
  • Free or discounted memberships
  • Coupons or vouchers

Additional Support Opportunities

Additional Support Opportunities

As part of the partnership, we are also looking for some exchanged benefits from our partners that help Pride Toronto apart from funding. For example, some partnered restaurants have provided vouchers for us to use as giveaways to our volunteer team at our annual Volunteer Appreciation Party. Other benefits can include (but not limited to):

 

  • Discounts on store items
  • Free merchandise such as hats, water bottles, shirts, etc. for giveaway
  • Free or discounted memberships
  • Coupons or vouchers